Designing Hotel and Restaurant Concepts

The course will focus on presenting, illustrating and discussing what hospitality concepts are exactly, how to design and implement them.

Course content

Each session will develop a specific aspect of designing concepts for
hotels and Food & Beverage businesses:

  • Fundamentals: history, role and evolution of hotel and F&B concepts
  • Strategy: hospitality concept framework
  • People: target segments & community building
  • Story making: brand story canvas
  • Space: zoning, customer flow, interior design
  • Services: offering and digitalization
  • Identity & Communication: visual identity, creative content, communication channels

What makes this course special?

  • Insightful guest speakers who launched fresh hospitality concepts
  • Opportunities to network with other participants and guest speakers
  • Variety of learning formats, including team work, workshops and discussion with industry experts
  • Course offered by EHL, ranked #1 in 2020 QS World University ranking for Hospitality & Leisure Management Universities
  • All course material accessible through an online Learning Management System

Why take this course?

You should take this course if you want to:

  • Learn how to design and develop a successful hospitality concept – from the strategic and creative level down to the day-to-day operations
  • Discover how existing hotels, restaurants, cafés, bars and private clubs can be turned around with a strong concept

Who Should Attend?

This course is particularly designed for you if you are an entrepreneur or if you hold a managing position in a hotel, private club, F&B group or hospitality-related business, with a minimum 5 years’ experience. Typical participants are:

  • Hospitality Business Owners & Entrepreneurs
  • Hotel Managers

CLICK HERE to learn more about this course.

Short 3-Day Course at EHL Hospitality Business School: Designing Hotel and Restaurant Concepts— Photo by EHLShort 3-Day Course at EHL Hospitality Business School: Designing Hotel and Restaurant Concepts— Photo by EHL
Short 3-Day Course at EHL Hospitality Business School: Designing Hotel and Restaurant Concepts— Photo by EHL

CLICK HERE to learn more about this course.

About EHL Group

EHL Group encompasses a portfolio of specialized business units that deliver hospitality management education and innovation worldwide. Headquartered in Lausanne, Switzerland, the Group includes:

EHL Ecole hôtelière de Lausanne is an ambassador for traditional Swiss hospitality and has been a pioneer in hospitality education since 1893 with over 25,000 alumni worldwide and over 120 nationalities. EHL is the world’s first hospitality management school that provides undergraduate and graduate programs at its campuses in Lausanne, Singapore and Chur-Passugg, as well as online learning solutions. The university of applied sciences is ranked n°1 by QS World University Rankings by subject and CEOWorld Magazine, and its gastronomic restaurant is the world’s only educational establishment to hold a Michelin Star for a third consecutive year.

EHL Swiss School of Tourism and Hospitality has been one of the leading hospitality management colleges for hotel specialists for over 50 years. The College delivers Swiss-accredited federal diplomas of vocational education and training and of higher education in its 19th century spa-hotel in Chur-Passugg, Graubünden, to Swiss and international students from 30 countries.

EHL Advisory Services is the largest Swiss hospitality advisory company specializing in service culture implementation, business consulting, as well as the development and quality assurance of learning centers. EHL Advisory Services has offices in Lausanne, Beijing, Shanghai and New Delhi and has delivered mandates in more than 60 countries over the past 40 years.

Recruitment & Admissions Manager – Graduate Programs

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